The General Data Protection Regulation (GDPR) came into effect in May 2018. It can seem complicated and difficult for businesses to understand the implications and how to retain and acquire customers with the new regulation. Our report explains what the GDPR is and what it actually means for your business.
We also highlight the unique role that mail can play in customer communication. Under the GDPR, there is an opportunity to build stronger trust – giving your customers more power – and we show you the benefits of using mail to do so.