Since GDPR came into force, brands have faced challenges when planning 1-to-1 marketing to ensure they comply with the data regulations and the need to prove consent or legitimate interest.
Mail is not affected by all the rules that apply to electronic media and in some circumstances, can be the most effective way to contact and build trust amongst customers.
While not offering any legal advice, this free guide outlines some of the key observations from the GDPR, highlights the unique role that mail will continue to play in driving business success and explains how mail provides a welcomed marketing channel where electronic media cannot.
To discover how to drive marketing success with mail, please download your free copy now.