Now we're in 2025, it’s time for brands to jump on some key media trends that’ll drive growth. This year’s all about finding the right balance—sticking with what works while exploring new, diverse channels. Expect more focus on media diversity, better measurement, and building trust.

The Ogilvy UK Vice Chairman has long been an admirer of mail. He's seen the results it can drive and the trust it can build for his clients. Read his fascinating experiences in his own words below.

In light of new regulations and an ever-increasing amount of marketing messages, customer acquisition has become a key challenge for marketers. For the full story of the three proven ways mail can boost your customer acquisition, download our free guide today.