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MEASURING MAIL’S EFFECTIVENESS WITH NEUROSCIENCE

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WHY MAIL CUTS THROUGH

In our digitally optimised world, customer targeting has never been easier. But now we receive up to 10,000 marketing messages a day*, it’s also never been harder to cut through all the marketing noise and make your brand message stand out. through and be remembered.

We wanted to understand what happens at a subconscious level, when consumers process brand messages. With neuroscience, experts could also study the impact of media choice on how brand messages are remembered.

This research report outlines our key insights and results. It highlights the pivotal role that mail can play to deliver real cut through in a complex multi-media environment.

*How To Cut Through The Noise And Connect With Customers, American Marketing Association, 2018.

What you’ll learn

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