How Charities Can Use Mail For Fundraising
This guide explores how charities can find new ways to connect with their audiences to increase donations, sign-up new donors and nurture supporter relationships using mail.
If you work for a charity or not-for-profit and you’re wanting to bring in new donors and nurture those relationships, then you should consider using mail in your marketing channel mix. Many not-for-profit organisations consider it a critical part of their communications toolkit for various reasons, just one of which is that mail helps a brand to build strong, valuable 1:1 audience relationships. The guide also includes research and practical knowledge on how to plan, execute and measure your marketing campaigns. It’ll provide you with the knowledge and insight that you need to improve your fundraising efforts. The guide also features case studies from charities such as Movember, Marie Curie and Centrepoint.
We’ve partnered with The Institute of Fundraising to develop the guide.
How charities can achieve fundraising success with mail
“Mail’s tangibility provokes a very different reaction than other channels, and with so much activity vying for people’s attention in the digital space, which is often more transient and peripheral, direct mail is more substantive. So, even if you don’t give when you receive it, it’s a reminder that the charity is there and a physical reminder to respond when the time is right. It can have a particularly strong impact on emotional resonance and engagement.”
Head of Policy and External Affairs
Institute of Fundraising