Using mail for fundraising

Increase donations, sign-up new donors and nurture supporter relationships.

How charities can achieve fundraising success with mail

This guide explores how charities can find new ways to connect with their audiences to increase donations, sign-up new donors and nurture supporter relationships using mail.

If you work for a charity or not-for-profit and you’re wanting to bring in new donors and nurture those relationships, then you should consider using mail in your channel mix. Many not-for-profit organisations consider it a critical part of their marketing toolkit for various reasons, which we discuss in the guide. It also includes the latest research and practical knowledge on how to plan, execute and measure your marketing campaigns. It’ll provide you with the knowledge that you need to improve your fundraising efforts.

We’ve partnered with The Institute of Fundraising to develop the guide.

Daniel Fluskey, Head of Policy and External Affairs, Institute of Fundraising

“Mail’s tangibility provokes a very different reaction than other channels, and with so much activity vying for people’s attention in the digital space, which is often more transient and peripheral, direct mail is more substantive. So, even if you don’t give when you receive it, it’s a reminder that the charity is there and a physical reminder to respond when the time is right. It can have a particularly strong impact on emotional resonance and engagement.”

Daniel Fluskey
Head of Policy and External Affairs
Institute of Fundraising

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