Research on how citizens engage with different forms of communication.
Local government uses a variety of channels to communicate to people in its communities, and we wanted to understand the impact these had on citizens.
Within these communication channels, mail represents a significant investment for local government bodies.
We conducted research to evaluate and validate the role mail and other media plays in local authority communications, especially in-light of the enormous financial pressures facing these bodies and the continued drive to deliver more for less. The report uncovers which communication channels people recall, types of messages people recall receiving from their local authorities and how well these topics are recalled when delivered by different channels.
What you'll learn
What communications are people most aware of
What messages are recalled best by citizens
Which communications channels work best for specific messages