How mail engages citizens

Research on how citizens engage with different forms of communication.

Local government uses a variety of channels to communicate to people in its communities, and we wanted to understand the impact these had on citizens.

Within these communication channels, mail represents a significant investment for local government bodies.

We conducted research to evaluate and validate the role mail and other media plays in local authority communications, especially in-light of the enormous financial pressures facing these bodies and the continued drive to deliver more for less. The report uncovers which communication channels people recall, types of messages people recall receiving from their local authorities and how well these topics are recalled when delivered by different channels.

What you'll learn

  • What communications are people most aware of
  • What messages are recalled best by citizens
  • Which communications channels work best for specific messages
  • Why mail works for local authorities
  • Which formats of mail are engaged with

Download the guide

Keep up to date

Get your dose of creative inspiration, thought leadership and resources delivered to your inbox monthly.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you by email about our products, services and offers that might interest you. Please indicate your consent by subscribing below.

You can withdraw your consent at any time. For more details about this and how we handle your data, please read our Privacy Policy Privacy Policy.