JICMAIL Attention study. The time we spend with mail

Explore the powerful impact of Direct Mail and Door Drops in a media landscape dominated by digital channels.

JICMAIL Attention study - The time we spend with mail report

Gain exclusive insights from JICMAIL's groundbreaking study on mail engagement. Here’s what you need to know:

  • Attention Dynamics: The average piece of Direct Mail is viewed for a remarkable 108 seconds over 28 days, while Door Drops capture attention for 46 seconds.
  • High-Impact Media: Mail proves to be a high-attention channel, driving strong commercial results and generating significant digital attention for brands’ owned channels.
  • Strategic Relevance: Discover how the location in the home and contextual relevance enhance mail attention, making it a cost-effective choice compared to other media platforms.

This report is packed with valuable insights into how media attention works and shows how mail can be a game-changer for your marketing strategy. You'll learn how to tap into mail's proven commercial benefits to give your brand's bottom line a serious boost. Plus, it covers how to seamlessly blend direct mail with your digital channels, making it easier to engage with your audience and drive online interactions. Grab this white paper to supercharge your marketing efforts and see real results.


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