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'Mail: The Super Touchpoint'

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Rory Sutherland

Rory Sutherland Totally Mailed It

Digital ads are everywhere, but let’s face it—they don’t always grab attention like a great piece of mail can.

Advertising legend and behavioural science expert Rory Sutherland, Vice Chairman of Ogilvy UK, explains why direct mail is a game-changer for marketers. From getting people to take action to creating a personal touch, Rory shares some real-world examples of how simply adding mail can totally transform results. If you're looking to seriously boost engagement, don't miss this.

Read his experience