Customers’ expectations of brands are increasing. They expect brands to know them and are often willing to pay more for a great experience.
We have developed a guide which examines the importance of customer experience to every business, big or small. The guide discusses the growth in customer experience, examines key trends and the importance of an omnichannel approach. It also includes a free customer experience map template to help you plan better customer journeys.
As the guide shows, mail can add value to the customer journey – 70% of consumers say that receiving mail makes them feel valued.* And 38% of people bought or ordered as a result of receiving direct mail.^
*Compared to 30% for email. Kantar TNS 2017 and Royal Mail Marketreach, ^ As a result of receiving mail in the last 12 months. IPA Touchpoints 2018