Susie Pringle

Growing your business with mail.

Background

Susie Pringle had built a strong business selling luxury women’s cashmere at upmarket events and venues. In 2016, the firm set out to make a step change in their operation; shifting the business from a cottage industry to a bigger player.

Solution

Susie Pringle decided to mail a high end catalogue to customers to drive orders.

By using Royal Mail’s Mail Made Easy service, Susie Pringle were put in touch with Document Despatch – a local mailing and fulfilment agency – who helped them clean their data, print and mail their catalogue. As Document Despatch don’t offer design services, they put Susie Pringle in contact with Stream, a local design agency who helped in creation of a beautiful ‘coffee-table’ catalogue – well-suited to their brand and high-end product.

Document Despatch lastly filled out the forms enabling Susie Pringle to receive their First Time User discount – a 20% rebate that was stored in their account for their next mailing.

Results

Susie Pringle were confident that the catalogue stimulated orders and helped support the business through a difficult trading quarter – one where competitors were heavily discounting and consumer confidence was low.

Keep up to date

Join the thousands of subscribers experiencing the magic of mail. Get creative inspiration, latest innovations, thought leadership and free resources delivered to your inbox monthly.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you by email about our products, services and offers that might interest you. Please indicate your consent by subscribing below.

You can withdraw your consent at any time. For more details about this and how we handle your data, please read our Privacy Policy Privacy Policy.