Background

 
COVID-19 had cancelled Gay Pride celebrations. Skittles, who had given up their rainbow colours so Pride's rainbow could shine since 2017, wanted to ensure that no-one felt alone during Pride season, even if they weren’t physically together.
 
 

Solution

Skittles – working with Gay Times and Switchboard - helped people send "letters filled with Pride" to family and friends to let them know they were thinking of them during Pride.

 
To send a letter, people visited a website, created their note which was printed and posted free of charge.

 

 

 

Download our eBook showcasing the most innovative and inspirational direct mail from around the world and see how the power of physical can help your brand.

 

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