Background

 
COVID-19 had cancelled Gay Pride celebrations. Skittles, who had given up their rainbow colours so Pride's rainbow could shine since 2017, wanted to ensure that no-one felt alone during Pride season, even if they weren’t physically together.
 
 

Solution

Skittles – working with Gay Times and Switchboard - helped people send "letters filled with Pride" to family and friends to let them know they were thinking of them during Pride.

 
To send a letter, people visited a website, created their note which was printed and posted free of charge.

 

 

 

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Physically Irresistible

Download our eBook showcasing the most innovative and inspirational direct mail from around the world and see how the power of physical can help your brand.

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