Technology is constantly changing how we communicate and has brought new and innovative opportunities to engage with customers. But it has also brought problems of over-targeting and over-frequency. Today’s consumers are bombarded with marketing messages across a multitude of channels and there’s little suggestion these volumes will be reduced as we move into the next decade.
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Most businesses talk about preparing for the future, but for most many of us it is hard to imagine what might occur years and even decades beyond the world we know. Futurist Richard van Hooijdonk ran a highly stimulating session that started with the simplest and most straightforward question...
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Marketing automation is driving speed and efficiencies through the whole marketing process – but automation also allows marketers to develop and orchestrate responsive, effective omnichannel campaigns.
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By Sonia Danner
Brands can use mail in various ways to help optimise the effectiveness of their acquisition campaigns – read how three brands achieved excellent results with careful planning and creative messaging.
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Programmatic marketing can help deliver a meaningful message at just the right time to increase the chances of customer conversion. Programmatic Mail now means Direct Mail can be part of this automated marketing mix, it can be used to retarget individuals based on website behaviour.
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By Sonia Danner
Customer acquisition is the top priority for marketers. But a strategy to get new customers will be more effective if it focuses on a multi-media plan. In this article we explore the challenges marketers face when acquiring new customers and key strategies brands can use to help bring in new customers.
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Learn why it's vital for brands to go offline to provide the most rounded Customer Experience (CX).
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Gauge whether you're delivering a satisfying customer experience, the metrics that matter in assessing your customer experience and how to use our free editable customer journey map to start auditng your brand's customer experience.
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Learn why Customer Experience (CX) is important, what it includes and how an omnichannel approach can help customers feel positive about your brand.
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By Alana Colley
We'll explore what personas are, why your business needs them, tips on how to create the best personas for both B2C and B2B businesses and why it's important to distinguish between the two.
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