February 12th, 2021

5 Marketing Strategies to reach Gen Z audiences

Strategy

As the pandemic continues to redefine our lives, one generation are emerging stronger, transformed and ready to brave the new world. Enter Gen Z, the powerful consumer segment who demand a lot from brands and what they stand for. This blog identifies different strategies to capture their attention. And goes beyond pure digital engagement for these digital natives.

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February 5th, 2021

The importance of thinking customer in 2021

Inspiration | Strategy

The pandemic has brought about lots of business challenges. Some good and some not so good. Many marketers have had to refocus their annual plans and have pivoted towards customer retention as you'll learn in this blog.

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January 15th, 2021

Five trends and priorities marketers should have on their radar in 2021

Strategy

This year could be just as unpredictable as 2020 and brands can give themselves a better chance of moving from crisis management to growth if they understand the broader business and consumer trends afoot. Here’s five trends we think marketers should consider when engaging with consumers and planning their marketing activity.

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December 15th, 2020

A Marketer’s Guide to Direct Mail in 2021

Strategy

Many marketers are now looking to include mail in their omnichannel campaigns and for some this will be their first experience of orchestrating mail within their media mix. Whatever your experience level - this blog looks at how to make the most of this highly effective channel.

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December 8th, 2020

Building marketing effectiveness during the pandemic

Effectiveness | Strategy

In this blog we explore the power of physical mail and how it’s proving to be even more effective for marketers in these uncertain times.

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October 12th, 2020

The importance of long-term brand building amidst short-term thinking

Strategy

In this blog we explore why it’s important to balance short and long-term marketing strategies and how using direct mail can successfully help to build brands.

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August 14th, 2020

Go beyond the screen to reframe your brand experience

Inspiration

If it’s not a bill, then Direct Mail is already exciting for your customers. And if it’s creative, even better. Mail is an antidote to our virtual lives - that’s why people love receiving mail. And because touch generates surprisingly powerful and long-lasting memories, when you send mail, customers will remember you.

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August 5th, 2020

Is your business missing a local connection?

Customer Acquisition

The current climate has put a spotlight on supporting local businesses and marketers are becoming increasingly aware of the importance of local marketing to meet customer needs. Learn more about the power of advertising locally for your business.

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July 21st, 2020

Let's Get Physical

Inspiration | Strategy

Technology has brought undeniable improvements in how, when and where brands can interact with their customers. The sheer variety of channels means there is a platform for every message, relevant to every moment. Learn why physical mail plays an iimportant rolle in managing the customer journey.

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June 29th, 2020

QR codes are far from dead, here's why brands are using them

Innovation | Inspiration

Learn why QR codes are so far from dead. The addition of QR codes with print media can deliver combinations of creativity, engagement and measurement.

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