How does GDPR affect my business?
GDPR impacts any organisation that holds personal data such as information that can be used to identify an individual like an email address, or sensitive personal data such as gender classification.
Over the years the general public have become concerned about how their personal data is being saved and used, so GDPR gives consumers greater protection.*
Companies that do not comply with GDPR regulations could face much higher fines than under the current Data Protection Act – up 4% of their group annual global turnover or €20 million, whichever is greater. While it’s likely high fines will be a last resort, this increase underlines how much more accountable organisations will need to be around personal information.
Opportunity knocks with mail
Mail is subject to fewer regulations than electronic communications and is not impacted by the current Privacy & Electronic Communications Regulation 2003 or the proposed ePrivacy Regulation. The Information Commissioner’s Office (ICO) website confirms “You won’t need consent for postal marketing but you will need consent for some calls and for texts and emails under PECR." That means you may have some customers that you can only market to by mail or who are easier to contact this way. To find out how you can use mail to your advantage, download our free guide.
Watch our 90 mins webinar packed with useful information delivered by industry experts. Also find out more about busting the myths around GDPR and what the changes in law may mean for third party data sets and mail. Watch is here
* Source: ICO Annual Track 2016.