With the widespread negativity around some brands losing or misusing data, confirmed by the 2016 ICO Annual Track study, it’s important to build trust with your customers. So use a channel that is well-respected, has cut-through and is proven to perform.

65% of people agree that mail is the channel they are likely to give their full attention to*

12% boost in ROI when mail is included in the marketing mix**

For more powerful reasons why using mail makes great sense – download our free guide.

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Sources:
* MarketReach/ Kantar TNS 2017.
** Royal Mail MarketReach, BrandScience 2014.