Reports and Guides

Make your marketing more effective with mail

Make your brand stand out, gain trust and build stronger customer connections by using mail in your marketing mix. Royal Mail MarketReach helps brands and agencies get the most from mail. Learn tips, techniques and insights from the free reports and guides within our resource library.

Mail Matters More Than Ever

As we navigate through an uncertain business environment due to Covid-19, the media landscape has changed. With millions of us spending more time at home, our new research reveals the unique opportunity that physical mail gives marketeers right now.

Power of Physical

Download our eBook showcasing the most innovative and inspirational direct mail from around the world and see how the power of physical can help your brand.

Partially Addressed Mail

Discover a smart way to target new customers.

Proven ways to boost your Customer Acquisition

A guide to reaching new customers in today's acquisition landscape.

The GDPR opportunity with mail

Help turn GDPR into an opportunity, with our free guide.

Is your Customer Experience missing something?

Audit and enhance your customer experience

A practical guide to direct mail

Discover what you need to know about building a successful mail campaign.

Business Mail

A guide to unlocking the true value of Business Mail and building trust with your customers.

Using mail for fundraising

Learn how mail can enhance your fundraising efforts when it comes to acquiring and nurturing supporter relationships.

How mail influences voting behaviour

Research to help understand the attitudes of voters towards the different communication channels during an election period.

How mail engages citizens

Research on how citizens engage with different forms of communication.

Neuroscience. Why mail cuts through

Learn about measuring the effectiveness of mail and explore why mail direct mail is an effective marketing channel.

Programmatic Mail

Turn website visitors into sales, find out how you can increase response rates, reduce cart abandonment and boost your ROI.

Using door drops to build your business

Door drops take your business straight to new customers. We can reach almost 30m UK households or an area of your choice.

Life stages of mail

Understand how people within different life stages interact with mail.