Blog

Media performance is always a hugely hot topic for marketers. It influences planning decisions and drives exploration of new innovations. In this blog we explore the unique strengths of direct mail and how they have helped brands in 2022.

Psychologists have conducted thousands of studies into why people behave the way they do.

Over the last decade, the number of brands taking an omnichannel approach to marketing has grown drastically. Learn how and why businesses use an omnichannel approach to improve their customer journey, reduce churn, grow the bottom line and so much more in this ultimate guide.

Developing a customer experience is at the cutting edge of building a competitive advantage and a priority for businesses and their Chief Marketing Officers.

During the pandemic there was a real surge in support and empathy for small businesses. The high level of consumer engagement with local economies indicates a shift in consumer shopping behaviour towards local business.

In today’s world of rapid change, the most dangerous thing you can do is stand still. Brands and marketers must be ready to move as fast as consumers, adapt to their behaviours and capitalise on emerging opportunities.

Climate change and global warming are the unignorable hot topic of our current time. See what MSQ’s sustainable marketing guru, Richard Armstrong has to say about ‘Why sustainable marketing is a priority’.

Marketing effectiveness is a must for any business, but the question for some marketers is can mail be effectively measured? And the answer is, of course it can. In this blog marketing measurement expert, Ian Gibbs, explores exactly why mail is a highly effective and measurable marketing channel.

“Look, but don’t touch”, was what our mums used to tell us.