Blog

Discover how advertising mail can enhance your digital campaigns by offering a tangible, personal touch that drives engagement and recall. This article explores the relationship between physical mail and digital channels, revealing how integrated strategies can increase response rates, improve ROI, and create memorable brand experiences

Maximise your campaign's effectiveness by fine-tuning your media mix. Explore strategies for precise targeting, optimal timing, and creative optimisation, and see how integrating different media channels can lead to better results.

Discover how mail can transform your marketing by guiding consumers through the 'Messy Middle' of decision-making. In this article by self-proclaimed ‘Herdmeister’ and behavioural economist Mark Earls, you'll learn how to understand and address the nuances of consumer behaviour, enabling marketers to greatly enhance their effectiveness and achieve better results.

Sustainability continues to be a top business priority, but it can be far from easy to implement within organisations. In this blog Ad Net Zero’s Matt Bourn explores how brands can use marketing and advertising to help support a more sustainable future.

Print Advertising is an effective, targeted and trusted type of marketing. Find out about different types of printed advertising, its benefits and more.

Direct Marketing refers to channels that communicate a message directly to individual customers. Find out more about the benefits and types of direct marketing.

AI is revolutionising advertising with personalised, data-driven strategies. Marketers can leverage AI for enhanced data analysis, programmatic advertising, and chatbots. Embracing AI is essential for businesses to thrive in the competitive marketing landscape.

In a discussion on Mail Unleashed, Richard Shotton and Rory Sutherland explore how behavioural science can enhance brand memorability. They emphasise the importance of distinctiveness, marketing to moments, costly signaling, concrete language, and tactility in marketing.

What happens when someone sees an ad? Paid Attention author Faris Yakob looks at new attention and behavioural research from JICMAIL that demonstrates how one media encounter can move the consumer to another and how marketers should be planning for it, especially considering the unique properties of mail.