Blog

Whether you’re looking for creative inspiration, strategic insight, or ideas about innovation or effectiveness we’ve got it covered.

Latest thinking

Take a look at the view-points of our thought leaders.

Filter Articles

Inspiration

Go beyond the screen to reframe your brand experience

This guest blog post has been written by James Middlehurst, Managing Partner, MBA and shows how brands can create powerful communications as well as insights from leading marketing thought leaders.

Customer Acquisition

Is your business missing a local connection?

During the current pandemic we’ve seen a real surge in support and empathy for small businesses. The high level of consumer engagement with local economies during Covid indicates a shift in consumer shopping behaviour towards local business. According to the Retail Gazette 3 out of 5 consumers used local shops to support them during lockdown.

Inspiration, Strategy

Let's get physical

Technology has brought undeniable improvements in how, when and where brands can interact with their customers. The sheer variety of channels means there is a platform for every message, relevant to every moment. But, as with every successful endeavour, balance is key. While online channels have been instrumental in the transformation of customer communications, it’s important to remember that traditional media can and does still play an important role in managing the customer journey.

Innovation, Inspiration

QR codes are far from dead, here's why brands are using them

After somewhat of a hiatus, the ‘Quick Response’ code is making a comeback. Did I predict this happening? Truthfully, no – I can’t say I did.

Customer Acquisition, Effectiveness

5 simple steps to a successful door drop

Whether it’s on your smartphone, outside on the street or on your laptop, it’s getting harder for marketing messages to stand out. So what chance do you have, as an advertiser of cutting through and getting heard?

Customer Experience, Strategy

How mail can support brands during COVID-19 and beyond

In my previous blog ‘How brands can stay relevant in crisis times’ I outlined why brands should keep communicating with their customers and the importance of relevant communications during challenging times.

Customer Acquisition, Strategy

Calling all charity fundraisers - why I wrote this and why you should read it

Mail is recognised, respected and valued as the direct line from a charity’s purpose to a donor’s heart and wallet.

Effectiveness, Strategy

Working from home? Admail always has been

The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix. This article is written by Ian Gibbs, Director of Data Leadership and Learning at JICMAIL.

Customer Experience, Effectiveness, Strategy

Marketing, CRM and direct mail after COVID-19

This guest blog post has been written by Robert Rebholz, the co-founder and Managing Director of optilyz, a leading direct mail software provider. At optilyz, he works with some of the biggest and most successful companies in Europe.