While charities have been focusing on doing what they do, and they do it extremely well, they may have been missing opportunities to take advantage of a range of exciting new insights and opportunities that could deliver a step change in mail’s impact and response.
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By Ian Gibbs
The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix. This article is written by Ian Gibbs, Director of Data Leadership and Learning at JICMAIL.
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This guest blog post has been written by Robert Rebholz, the co-founder and Managing Director of optilyz, a leading direct mail software provider. At optilyz, he works with some of the biggest and most successful companies in Europe.
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By Eve Stansell
Although we are undoubtedly in a difficult time, this still presents opportunities for brands to communicate. Have a look at options for brands to keep in touch with key audiences, whether they be employees, customers or other contacts.
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By Dan Jury
Mail presents an opportunity for digital-first marketers looking to build their brand and reactivate customers. Integrating a trusted, one-to-one medium like mail into your omnichannel engagement strategy could deliver great results.
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Technology is constantly changing how we communicate and has brought new and innovative opportunities to engage with customers. But it has also brought problems of over-targeting and over-frequency. Today’s consumers are bombarded with marketing messages across a multitude of channels and there’s little suggestion these volumes will be reduced as we move into the next decade.
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Most businesses talk about preparing for the future, but for most many of us it is hard to imagine what might occur years and even decades beyond the world we know. Futurist Richard van Hooijdonk ran a highly stimulating session that started with the simplest and most straightforward question...
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Marketing automation is driving speed and efficiencies through the whole marketing process – but automation also allows marketers to develop and orchestrate responsive, effective omnichannel campaigns.
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By Sonia Danner
Brands can use mail in various ways to help optimise the effectiveness of their acquisition campaigns – read how three brands achieved excellent results with careful planning and creative messaging.
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Programmatic marketing can help deliver a meaningful message at just the right time to increase the chances of customer conversion. Programmatic Mail now means Direct Mail can be part of this automated marketing mix, it can be used to retarget individuals based on website behaviour.
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