Marketreach blog

April 16th, 2020

How brands can stay relevant in crisis times

Customer Experience | Strategy

Although we are undoubtedly in a difficult time, this still presents opportunities for brands to communicate. Have a look at options for brands to keep in touch with key audiences, whether they be employees, customers or other contacts.

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April 7th, 2020

Using mail to get the best from digital

Innovation | Inspiration

Mail presents an opportunity for digital-first marketers looking to build their brand and reactivate customers. Integrating a trusted, one-to-one medium like mail into your omnichannel engagement strategy could deliver great results.

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January 2nd, 2020

6 marketing trends that will impact consumers in 2020

Customer Experience

Technology is constantly changing how we communicate and has brought new and innovative opportunities to engage with customers. But it has also brought problems of over-targeting and over-frequency. Today’s consumers are bombarded with marketing messages across a multitude of channels and there’s little suggestion these volumes will be reduced as we move into the next decade.

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December 20th, 2019

Tod Talk - Welcome to the future.
featuring keynote speaker Richard van Hooijdonk

Innovation

Most businesses talk about preparing for the future, but for most many of us it is hard to imagine what might occur years and even decades beyond the world we know. Futurist Richard van Hooijdonk ran a highly stimulating session that started with the simplest and most straightforward question...

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November 25th, 2019

Marketing automation turbo-boosts cross-media campaigns

Effectiveness | Innovation

Marketing automation is driving speed and efficiencies through the whole marketing process – but automation also allows marketers to develop and orchestrate responsive, effective omnichannel campaigns.

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November 20th, 2019

Using Mail to Drive Customer Acquisition: Case Studies and Insights

Customer Acquisition | Strategy

Brands can use mail in various ways to help optimise the effectiveness of their acquisition campaigns – read how three brands achieved excellent results with careful planning and creative messaging.

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November 14th, 2019

Make your media mix more effective by retargeting with Programmatic Mail

Effectiveness | Innovation

Programmatic marketing can help deliver a meaningful message at just the right time to increase the chances of customer conversion. Programmatic Mail now means Direct Mail can be part of this automated marketing mix, it can be used to retarget individuals based on website behaviour.

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October 21st, 2019

Smart ways to meet the customer acquisition challenge

Customer Acquisition

Customer acquisition is the top priority for marketers. But a strategy to get new customers will be more effective if it focuses on a multi-media plan. In this article we explore the challenges marketers face when acquiring new customers and key strategies brands can use to help bring in new customers.

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September 16th, 2019

Going offline for the most rounded Customer Experience

Customer Experience | Strategy

Learn why it's vital for brands to go offline to provide the most rounded Customer Experience (CX).

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August 14th, 2019

Mapping, Measuring and Monitoring Customer Experience (CX)

Customer Experience | Effectiveness

Gauge whether you're delivering a satisfying customer experience, the metrics that matter in assessing your customer experience and how to use our free editable customer journey map to start auditng your brand's customer experience.

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