Capture consumers attention using physical media with Dino Myers-Lamptey
With mail, you can ramp up creativity and draw out dwell time to make brands stand out. Media expert and The Barber Shop founder, Dino Myers-Lamptey, talks to Rory Sutherland about refining decisions through multiple touch points and post-attention.
“If people want to see what’s effective look at what’s coming through your door”. Media expert and The Barber Shop founder, Dino Myers-Lamptey, shares with Rory that mail is tried and tested. The pair also discuss audiences who are more likely to respond to mail than digital – and how the disruptive physicality of mail can hold the attention of consumers on their journey to making a significant spending decision.
Get a taste of the conversation above or see the full interview on Youtube.
