Building Relationships With Customer Mail

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What you’ll learn

Building customer relationships is essential to developing an effective customer experience (CX) strategy. Our report is packed with rich insights into how Customer Mail can help transform CX. This is what you’ll learn:

  • Why CX is going through a renaissance due to major changes in consumer behaviour
  • How Customer Mail cuts through to maximise impact and get your voice heard
  • When to effectively use Customer Mail and digital in the customer journey
  • How to optimise Customer Mail to deliver the best customer experience
  • Why 71% of consumers said they trust Customer Mail and how 43% of mail leads to commercial results for brands
  • Case studies featuring brands successfully using Customer Mail to drive results

 

The physical connection that transforms CX

89% of companies say that customer experience is the new competitive battlefield. And that’s not a battle you want to lose.

We know that great CX benefits your customers and your organisation’s bottom line. For example CX leaders have higher revenue growth—as much as 4.4x—as laggards*. A great customer experience attracts new customers and creates deeper loyalty with existing ones.

However, in today’s world where consumer expectations have massively shifted it’s the perfect opportunity to re-evaluate your CX strategy.

Customer Mail, mail sent to customers, donors, supporters or anyone you have an existing relationship with, plays an integral role in building good CX. Consumers trust mail. It’s highly engaged with by all ages including Gen Z and is proven to build all-important customer relationships. Done well, mail is a powerful way to break through the digital overload and show customers you care.

New ground-breaking research written in collaboration with Accenture gives an in-depth review of CX and multi-channel communications including Customer Mail. It reveals first time insights into what consumers and business decision-makers think about them.

*Forrester research