Pets at home

Pets at Home created a pet centric loyalty scheme.


The Pets at Home loyalty scheme needed to: celebrate owners' unique relationship with their pets and deliver against challenging incremental revenue targets.


Pets are as different and diverse as their owners, so the loyalty programme was highly tailored and delivered relevant content. Mail was segmented to communicate the bond with their animal and personalised with pet names and tailored content.


As a results 88% of members have swiped their VIP card at checkout. Average transaction values are 37% higher than for non-members and boosted those spending by 20%.

Source: Pets At Home - DMA Award Winner Gold


Did you know a whopping 99% of Customer Mail is engaged with, 71% say they trust it and 43% leads to a commercial action such as going online or making a purchase? New ground-breaking research written with Accenture gives an in-depth review of CX and multi-channel communications, including Customer Mail. Download the full report here.

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