Nickable content

Mail is a highly effective media channel and when carefully designed, it can also be a sustainable choice to add to your marketing mix.

We’ve provided you with a selection of key takeouts from WARC’s ‘Driving Effectiveness With Direct Mail’ research which really shows how the channel can be a game-changer for businesses.

JICMAIL (Joint Industry Committee for Mail) provides mail insight to provide comparable data to other media channels and support campaign effectiveness. JICMAIL is owned by the industry, is not for profit and designed to support users with pitching, planning and evaluating mail campaigns.

Voice search is fast becoming a major part of our everyday lives. It can now be integrated with mail to create seamless, more convenient customer journeys. Learn more about voice search in our nickable content.

Programmatic mail uses data based on a user’s online behaviour to create a personalised piece of direct mail within 24 to 48 hours. It’s a powerful way to remind customers what they could be missing and can significantly boost conversions. Now you can turn abandoned online baskets into sales.

You can now automate physical mail in the same way as email. And integrating the two channels is a great way to boost response throughout the customer journey. Using CRM platforms like Salesforce, Oracle, Adobe and Iterable your campaigns can be faster, more focused and more integrated than ever before.

Environmental considerations are a fundamental part of the way Royal Mail operates in the UK. With its feet-on-the-street network of over 85,000 postmen and women in the UK, Royal Mail plays a key role in reducing emissions in the communities in which it works.

Whatever your objectives, mail makes a vital contribution. It’s the perfect channel for both activation and brand-building strategies. Whether you’re looking for short-term gains or long-term success, mail delivers throughout the customer journey.

Digital innovations are transforming every sector – including physical mail. It’s opening up new opportunities, both creatively and in terms of automation. As a result, mail is becoming more agile and more engaging than ever.