Is your customer experience missing something

Learn how to enhance your brand's customer experience and improve customer satisfaction.

Customer Experience (CX) is a topic that has become increasingly relevant for marketers. In fact, it’s predicted to overtake price and product as the key brand differentiator for consumers. As customers’ expectations of brands are increasing, they expect brands to know them and are often willing to pay more for a great experience.

We’ve developed a guide which examines the importance of customer experience and explains what to consider when attempting to influence how your customers’ experience your brand. The guide explores the growth of customer experience, examines key trends, as well as best practices. It also emphasises the importance of an omnichannel approach to increase customer satisfaction and retain more customers. 

This guide also includes a bonus editable customer journey map template.

As the guide shows, mail can add value to the customer journey – 70% of consumers say that receiving mail makes them feel valued.* And 38% of people bought or ordered as a result of receiving direct mail.^ 

*Compared to 30% for email. Kantar TNS 2017 and Royal Mail Marketreach, ^ As a result of receiving mail in the last 12 months. IPA Touchpoints 2018

What will you learn?

  • What’s new in customer experience – and what that means for your business.
  • Key trends, principles and best practice.
  • How the right customer experience can transform your marketing.
  • Why adding mail to the mix can help enhance your customers’ perceptions.
  • What will help you create better experiences for customers – with our free map template.

Bonus Customer Journey Map Template

We’ve created an editable Customer Journey Map Template to help you start to audit and plan for better customer journeys. By auditing your customer journey you can identify challenges and problems and find areas that can improve how your customers and prospects experience your brand.

It’s designed to bring customer touchpoints into a single framework to help you identify areas of improvement.

The Customer Journey Map template can be accessed within the guide.

Download the Customer experience guide

 

Keep up to date

Get your dose of creative inspiration, thought leadership and resources delivered to your inbox monthly.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you by email about our products, services and offers that might interest you. Please indicate your consent by subscribing below.

You can withdraw your consent at any time. For more details about this and how we handle your data, please read our Privacy Policy Privacy Policy.