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The Value of Super Touchpoint Planning
JICMAIL has teamed up with the DMA to explore its Effectiveness Databank of nearly 2,000 award-entering campaigns to show how Super Touchpoints drive results. Featuring a foreword by Tom Roach – VP of brand strategy at Jellyfish – with insights from Direct Line Group, Carat and VCCP.
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The Trust Factor: build brand trust with your marketing
Unleash the power of trust with ‘The Trust Factor’. This report underlines...
Marketreach report Physically Irresistible
Physically Irresistible
Unlock the secrets of direct mail excellence with 'Physically Irresistible'...
Marketreach Landslide report cover in 3d
Landslide: How mail won the General Election
Discover why mail proved the dominant communications channel in what was ex...
Mail: The Super Touchpoint cover photo
Mail: The Super Touchpoint
A JICMAIL 2025 report. Discover how Super Touchpoints drive brand growth an...
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Supercharge your CX with Customer Mail
It’s proven that an omnichannel approach can boost CX. Adding mail to your ...
Marketreach report cover - Using mail more sustainably
Using mail more sustainably
This guide written by the Strategic Mailing Partnership has been designed t...
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Get the Attention Advantage
Start winning the battle for your customers' eyeballs with our free report written with WARC and you'll be lapping up the attention in no time.
Acquisition strategy report cover
3 proven ways to boost your customer acquisition strategy
A guide to reaching new customers.
Man and woman sitting on a kitchen floor sharing pizza, with text 'The Decision Maker' campaign
The Decision-Maker: Why mail is the channel for choices that really matter
Find out why mail is the channel consumers turn to when they’ve got a big d...
Mail in the middle report
Mail In The Middle
Discover how mail can help marketers positively influence the ‘Messy Middle...
Marketreach Neuroscience and Media report. Why Mail Cuts Through
Neuroscience. Why Mail Cuts Through
We wanted to understand what happens at a subconscious level, when consumer...
Marketreach Retail Week Catalogues report
Catalogues: Connecting with consumers. Converting sales.
Looking to boost sales in a world of new consumer shopping patterns, media ...
Front Cover of the report Print and Paper, Myths and Facts -Marketreach
Paper communications – myths and facts
What you need to know about paper sustainability.