How AI powers direct mail to drive results with Luke Whitehorn
AI has the potential to supercharge direct mail and improve results. Luke Whitehorn is excited by the opportunity. Find out why as he shares his vast knowledge from his various roles at Domestic & General with Rory Sutherland.
From starting out in the call centre to rising to Marketing Director, Luke Whitehorn knows Domestic & General inside out. He’s the latest marketing expert to sit down with Rory Sutherland to discuss the power of mail. From how it’s helped build trust to a point that 86% of customers stay with them, to embracing the potential of AI in identifying the right time, medium and message to cut through to your customers.
Get a taste of the conversation above or see the full interview on Youtube.
