How has mail performed?
The average number of people who saw each item of mail.
The average number of times, or frequency, each item of mail was looked at.
The average number of days each item of mail was kept (longevity).
What you’re about to see:
Just fill in a few details, and you’ll see useful data to help boost the effectiveness of your next campaign.
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How has mail performed for your sector?
The average number of people who saw each item of mail.
The average number of times, or frequency, each item of mail was looked at.
The average number of days each item of mail was kept (longevity).
Commercial Actions
MAIL TYPE
Went online
10 per 1000 doordrop items resulted in one or more actions
Discussed with someone
10 per 1000 doordrop items resulted in one or more actions
Bought, donated or redeemed*
10 per 1000 doordrop items resulted in one or more actions
Contacted the sender
10 per 1000 doordrop items resulted in one or more actions
Went shopping or planned to
10 per 1000 doordrop items resulted in one or more actions
Commercial Actions
FILTER BY MAIL TYPE
all advertising mail
Actions as per 1000 resulted in actions: Totals do not reflect the sum of all individual actions.
92% of people read door drops that are delivered to their home, and 67% were prompted to make a purchase as a result of receiving door drops.
Source: Royal Mail MarketReach, Iluminas 2014
52% of people bought more than planned when shopping with a printed catalogue.
Source: Royal Mail MarketReach The Power of Print Catalogues. Illuminas 2017
After a Programmatic Mail campaign, JD Williams saw a 14% increase in abandoned basket completions.
JD Williams case study, PaperPlanes 2017
90% of people open at least some of their mail immediately.
Source: IPA TouchPoints 2016
87% of people were influenced to buy online as a direct result of receiving mail.
Source: Royal Mail MarketReach, Mail and Digial Part 2, Quadrangle, 2014
Now that you’ve seen how mail can perform for one sector, you can download the information, change to another sector, or see how a specific audience interacts with mail.
If you’d like a hand in getting the best out of the Insight Engine, call us on 0800 177 7209.