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Insight Engine

Data view Chart view Download as PDF

All sectors
combined

How has mail performed?

1.2 PEOPLE REACHED

The average number of people who saw each item of mail.

4.8 TIMES VIEWED

The average number of times, or frequency, each item of mail was looked at.

31
31
30
30
29
29

8.9 DAYS IN THE HOME

The average number of days each item of mail was kept (longevity).

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Select your sector

Automotive Charity Financial and insurance services Government & public services / Healthcare Letting or estate agent Publishing Retail TV & Telco Travel / Leisure Utilities All Sectors combined
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The latest insights on mail
are just a click away.

What you’re about to see:

  • The reach, frequency and longevity of mail for your sector
  • Actions taken by consumers as a result of receiving mail
  • The most effective type of mail for your sector
  • Your personalised insights in one PDF

Just fill in a few details, and you’ll see useful data to help boost the effectiveness of your next campaign.

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Data view Chart view Download as PDF

All Sectors combined

How has mail performed for your sector?

1.2 1.2 1.2 1.2 1.2 1.1 1.1 1.1 1.1 3.1 1.0 1.3 1.2 1.1 1.1 1.2 1.2 1.2 PEOPLE REACHED

The average number of people who saw each item of mail.

4.8 3.6 4.5 4.7 4.9 3.8 3.8 3.6 4.2 3.7 2.9 5.1 4.9 4.4 5.0 4.7 5.1 5.0 TIMES VIEWED

The average number of times, or frequency, each item of mail was looked at.

31
31
30
30
29
29

8.9 7.1 7.3 8.6 9.6 7.3 6.4 6.6 7.9 7.0 4.2 9.4 9.3 8.8 9.2 8.9 9.8 9.6 DAYS IN THE HOME

The average number of days each item of mail was kept (longevity).

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Data view Chart view Download as PDF

All Sectors combined

Commercial Actions

People act on mail in different ways. Select a section within the chart to see the actions taken, among the people who responded, for each mail type.

Total commercial actions for All Sectors combined were 000 per 1000 items.

Click on segment to discover further actions

FILTER BY MAIL TYPE

all advertising mail

  • all advertising mail
  • catalogues
  • door drop
  • partially addressed*
  • addressed
*e.g. to ‘The Occupier’

  • Went online

    10 per 1000 doordrop items resulted in one or more actions

  • Discussed with someone

    10 per 1000 doordrop items resulted in one or more actions

  • Bought, donated or redeemed*

    10 per 1000 doordrop items resulted in one or more actions

  • Contacted the sender

    10 per 1000 doordrop items resulted in one or more actions

  • Went shopping or planned to

    10 per 1000 doordrop items resulted in one or more actions

Discussed with someone 000 per 1000 items resulted in one or more actions Went online 000 per 1000 items resulted in one or more actions Bought, donated or redeemed 000 per 1000 items resulted in one or more actions Contacted the sender 000 per 1000 items resulted in one or more actions Went shopping or planned to 000 per 1000 items resulted in one or more actions
Discussed with someone Went online Bought, donated redeemed Contacted the sender Shopped/ planned to
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Data view Chart view Download as PDF

All Sectors combined

Commercial Actions

FILTER BY MAIL TYPE

all advertising mail

  • all advertising mail
  • catalogues
  • door drop
  • partially addressed
  • addressed
  • Went online
  • Discussed with someone
  • Bought, donated or redeemed
  • Contacted the sender
  • Went shopping or planned to

Actions as per 1000 resulted in actions: Totals do not reflect the sum of all individual actions.

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Data view Chart view Download as PDF

Interesting Fact

DOOR DROPS DELIVER

92% of people read door drops that are delivered to their home, and 67% were prompted to make a purchase as a result of receiving door drops.

Source: Royal Mail MarketReach, Iluminas 2014

CATALOGUES CREATE RESPONSE

52% of people bought more than planned when shopping with a printed catalogue.

Source: Royal Mail MarketReach The Power of Print Catalogues. Illuminas 2017

MAIL IS POWERFUL

After a Programmatic Mail campaign, JD Williams saw a 14% increase in abandoned basket completions.

JD Williams case study, PaperPlanes 2017

MAIL HAS CUT‑THROUGH

90% of people open at least some of their mail immediately.

Source: IPA TouchPoints 2016

MAIL DRIVES ACTION

87% of people were influenced to buy online as a direct result of receiving mail.

Source: Royal Mail MarketReach, Mail and Digial Part 2, Quadrangle, 2014

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SEE HOW MAIL WORKS FOR YOUR AUDIENCE

Now that you’ve seen how mail can perform for one sector, you can download the information, change to another sector, or see how a specific audience interacts with mail.

If you’d like a hand in getting the best out of the Insight Engine, call us on 0800 177 7209.

Download PDF Change sector Choose an audience
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