Direct mail has long been a proven and cost-effective channel for communicating successfully with customers and acquiring new ones. And with consumers being exposed to hundreds of messages every day, it is one of the few channels that cuts through effectively.
Because it’s tangible – picked up and handled by a customer – direct mail is seen and remembered. In fact, 94% of advertising mail is engaged with and only 6% is discarded or unopened.1
We have developed this guide to offer you expert advice and practical steps to help you create effective mail campaigns.
1JICMAIL Item Data Q2 ’17 to Q4 ’19