Business Mail

The latest insights on mail
are just a click away.

What you’re about to see:

  • Actions taken by consumers as a result of receiving mail
  • The reach, frequency and longevity of mail for your sector
  • The most effective type of mail for your sector
  • Your personalised insights in one PDF

Just fill in a few details, and you’ll see useful data to help boost the effectiveness of your next campaign.

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Select your sector

Charity Financial Services Government / Council Magazine / Newspaper Medical Retail / Mail order / Online Retail Grocery Leisure TV / Telco Utilities All Sectors combined
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Data view Chart view Download as PDF

All Sectors combined

Commercial Actions

People act on mail in different ways. Select a section within the chart to see the actions taken, among the people who responded, for each mail type.

Total commercial actions for All Sectors combined All Business Mail were 000 per 1000 items.

Click on segment to discover further actions

FILTER BY MAIL TYPE

All Business Mail

  • All Business Mail
  • Appointment information
  • Notification/reminder
  • News/Magazine article
  • Financial statement/Bill
  • Loyalty reward statement
  • Administrative information (e.g. account details)
  • Went online

    10 per 1000 All Sectors combined doordrop items resulted in one or more actions

  • Discussed with someone

    10 per 1000 All Sectors combined doordrop items resulted in one or more actions

  • Bought, donated or redeemed*

    10 per 1000 All Sectors combined doordrop items resulted in one or more actions

  • Contacted the sender

    10 per 1000 All Sectors combined doordrop items resulted in one or more actions

  • Went shopping or planned to

    10 per 1000 All Sectors combined doordrop items resulted in one or more actions

Discussed with someone 000 per 1000 items resulted in one or more actions Went online 000 per 1000 items resulted in one or more actions Bought, donated or redeemed 000 per 1000 items resulted in one or more actions Contacted the sender 000 per 1000 items resulted in one or more actions Went shopping or planned to 000 per 1000 items resulted in one or more actions
Discussed with someone Went online Bought, donated redeemed Contacted the sender Shopped/ planned to
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Data view Chart view Download as PDF

All Sectors combined

Commercial Actions

FILTER BY MAIL TYPE

All Business Mail

  • All Business Mail
  • Appointment information
  • Notification/reminder
  • News/Magazine article
  • Financial statement/Bill
  • Loyalty reward statement
  • Administrative information (e.g. account details)
  • Went online
  • Discussed with someone
  • Bought, donated or redeemed
  • Contacted the sender
  • Went shopping or planned to

Actions as per 1000 resulted in actions: Totals do not reflect the sum of all individual actions.

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Data view Chart view Download as PDF

All Sectors combined

How has Business Mail performed for your sector?

1.2 1.2 1.2 1.2 1.3 1.2 1.1 1.1 1.2 1.2 1.2 PEOPLE REACHED

The average number of people who saw each item of Business Mail.

4.8 4.5 4.7 4.9 5.1 4.9 4.4 5.0 4.7 5.1 5.0 TIMES VIEWED

The average number of times, or frequency, each item of Business Mail was looked at.

31
31
30
30
29
29

8.9 7.3 8.6 9.6 9.4 9.3 8.8 9.2 8.9 9.8 9.6 DAYS IN THE HOME

The average number of days each item of Business Mail was kept (longevity).

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SEE HOW BUSINESS MAIL WORKS FOR YOUR AUDIENCE

Now that you’ve seen how Business Mail can perform for one sector, you can download the information or change to another sector.

If you’d like a hand in getting the best out of Business Mail, call us on 0800 177 7261.

Download PDF Change sector
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