How to create an effective Direct Mail campaign

A practical step-by-step guide to help you produce a successful direct mail campaign.

Direct Mail

Direct mail has long been a proven and cost-effective channel for communicating successfully with customers and acquiring new ones. And with consumers being exposed to hundreds of messages every day, it is one of the few channels that cuts through effectively. 

Because it’s tangible – picked up and handled by a customer – direct mail is seen and remembered.  In fact, 94% of advertising mail is engaged with and only 6% is discarded or unopened.1  

We have developed this guide to offer you expert advice and practical steps to help you create effective mail campaigns.

1JICMAIL Item Data Q2 ’17 to Q4 ’19

What you'll learn

  • Why direct mail works
  • How to plan and implement a mail campaign from start to finish
  • Practical steps to produce an effective marketing campaign
  • Insider advice and simple tips to help you get the most from this channel

Download the guide

Keep up to date

Don’t miss out on the latest news, research and creative inspiration. We’ll let you know as soon as new guides, reports and other resources are available.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you about our products, services and offers that might interest you. By clicking submit below you acknowledge that we may contact you by post, telephone, email and text message. If you DO NOT want to hear from us by any or all of these means, please tick the relevant box(es) below:

We may contact you by post
we may contact you by telephone
we may contact you by email
we may contact you by SMS
We may, on occasion, still need to send you important service messages. Royal Mail Group takes your privacy and security very seriously. For more details please read our Privacy Policy.