Covid-19 has changed consumer behaviour – perhaps forever. People are spending more time at home and this trend is set to continue. The way we consume media and the way brands build trust and drive customer action has also changed. It has never been more important for brands to build deeper, more engaging relationships with their customers.
Our latest insights from business decision makers and consumers, and independent research from JICMAIL paints a compelling picture. The findings reveal the vital role physical mail is playing in this disrupted media landscape. During the initial lockdown, a record 96% of all mail was engaged with. Frequency of exposure to mail was at its highest ever recorded by JICMAIL and mail-driven online behaviour has increased by 70%*.
Our free guide is packed full of insight, stats, infographics, useful content, resources and tips on how to deliver effective and measurable direct mail campaigns to drive ROI for your business.
Download the guide now and see why mail matters more than ever!
*JICMAIL Q2 2018 – Q2 2020