Our guide examines the importance of customer experience to every business, big or small. It includes a free customer experience map template to help you plan better customer journeys.
The guide discusses the growth in customer experience in digital and offline channels and examines key trends.
As the guide shows, mail can add value to the customer journey – 70% of consumers say that receiving mail makes them feel valued.* And 38% of people bought or ordered as a result of receiving direct mail.^
*Compared to 30% for email. Kantar TNS 2017 and Royal Mail Marketreach, ^ As a result of receiving mail in the last 12 months. IPA Touchpoints 2018