BACKGROUND

 

JD Williams wanted to see if a new media channel could help improve their retargeting response rates.  Could physical mail deliver greater cut-through than email or banner ads?

 

SOLUTION

 

JD Williams set up a trial with Paperplanes designed to deliver conclusive answers.  That meant including the following segments:

 

  • A control group, where abandoned basket customers were sent no follow up messaging.
  • A group where customers received the existing two follow up emails.
  • And finally a group where customers received both follow up emails plus an item of direct mail.

 

Source: JD Williams

Download case study PDF

PROGRAMMATIC MAIL

Programmatic Mail is the smart new way to connect with your customers. Find out how you can increase response rates and boost your ROI.

FIND OUT MORE

More case studies

Maids & more

Maids & More wanted to grow the business by running an acquisition campaign.

The Times

The Times mailed RSVP cards to convert trialists to paying members.

Fred Olsen Cruise Lines

Fred Olsen built its branding and bookings through door dropping targeted brochures.