Background:

When EDF Energy stopped face-to-face selling,  they lost their largest acquisition channel. They needed to maximise the potential of other channels.

 

Solution:

They wanted to target people who had not switched from their competitors and shake them up. The breakthrough was category changing brand messaging featuring ‘Zingy’, delivered via targeted mail and door drop.

 

Results:

Sales delivered 30% higher than target, and cost per sale came in 23% lower than forecast. The data strategy worked as well, with 55% of sales coming from customers who had never switched before. 

 

Source: EDF - IPA Effectiveness Award Winner Bronze 2014

Download case study PDF

PROGRAMMATIC MAIL

Programmatic Mail is the smart new way to connect with your customers. Find out how you can increase response rates and boost your ROI.

FIND OUT MORE

More case studies

Close Brothers

THE RE-DESIGN THAT SAVED £250K

NATIONAL BOWEL CANCER SCREENING

MAKING AN IMPRESSION ON THE OVER 60'S

ROTHERHAM COUNCIL

GETTING NOTICED AND MAKING SAVINGS