At Bank of Scotland, communications to customers were previously high volume, one-size-fits-all, which is expensive, inefficient and risks bombarding customers with irrelevant communications.
A sophisticated ‘decision and optimisation’ data model which calculates the next best offer for every individual customer.
Significantly improved customer experience, speed to market, efficiency and ROI. Cutting costs and increased response rates by up to 50%.
Source: Bank of Scotland - DMA Award Winner, Bronze 2012
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