The Private Life Of Mail

Digital media has changed the advertising world. New platforms, through which brands and consumers communicate and share experiences, have enhanced consumer relationships. At Royal Mail we’ve made some revolutionary changes too. As part of this, we conducted an 18 month in-depth investigation to see how consumers interact with mail in the digital age. We looked inside consumers’ homes, hearts and heads, and this is what we discovered.

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What next

MAIL IN THE HEAD

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Mail in the heart - Panel

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Mail in the home

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Mail in the wallet

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