Take a look at the view-points of our thought leaders.
Mapping, measuring and monitoring Customer Experience (CX)
Delivering a great Customer Experience (CX) is fundamental to achieving a competitive advantage. To ensure brands are meeting customer expectations, marketers’ attention needs to turn towards data analysis and benchmarking their CX.Read more aboutMapping, measuring and monitoring Customer Experience (CX)
Why businesses can't ignore the customer experience revolution
Customer Experience (CX) is expected to overtake price and product as the key brand differentiator by next year, according to experience consultancy Walker. More than two-thirds of marketers responsible for delivery say their companies now mainly compete based on CX (Gartner).Read more aboutWhy businesses can't ignore the customer experience revolution