Take a look at the view-points of our thought leaders.
The importance of thinking customer in 2021
I’d hoped that I would be writing this from an office. Sadly not. Another lockdown presents itself with all its associated challenges. I’m glad my children are old enough to not be remote-learning; I’m not sure my long-division skills are up to it! Of course, the pandemic, and lockdowns in particular, have a huge impact for marketers. Media options are changed with, most noticeably, cinemas closed, and people going about their days in a fundamentally altered way.Read more aboutThe importance of thinking customer in 2021
Five trends and priorities marketers should have on their radar in 2021
"He who lives by the crystal ball soon learns to eat ground glass" – wise words from the late American economist Edgar R. Fiedler. Forecasting about the future is a perilous game and business success depends much more on the ability to adapt and respond to changing circumstances.Read more aboutFive trends and priorities marketers should have on their radar in 2021
A marketer’s guide to direct mail in 2021
It’s been widely acknowledged that the pandemic has amplified many existing consumer behaviours and this is certainly true of the way people have responded to mail. Physical mail’s ability to engage people and drive behaviour has increased noticeably and marketers and agencies have taken note.Read more aboutA marketer’s guide to direct mail in 2021
The importance of long-term brand building amidst short-term thinking
Henry Ford once said that “stopping advertising to save money is like stopping your watch to save time”. As we adapt to a new landscape with a challenging economic backdrop, many brands accept the truth in these words and despite the apparent uncertainty, are still investing in marketing and advertising.Read more aboutThe importance of long-term brand building amidst short-term thinking
Go beyond the screen to reframe your brand experience
This guest blog post has been written by James Middlehurst, Managing Partner, MBA and shows how brands can create powerful communications as well as insights from leading marketing thought leaders.Read more aboutGo beyond the screen to reframe your brand experience
Is your business missing a local connection?
During the current pandemic we’ve seen a real surge in support and empathy for small businesses. The high level of consumer engagement with local economies during Covid indicates a shift in consumer shopping behaviour towards local business. According to the Retail Gazette 3 out of 5 consumers used local shops to support them during lockdown.Read more aboutIs your business missing a local connection?
Let's get physical
Technology has brought undeniable improvements in how, when and where brands can interact with their customers. The sheer variety of channels means there is a platform for every message, relevant to every moment. But, as with every successful endeavour, balance is key. While online channels have been instrumental in the transformation of customer communications, it’s important to remember that traditional media can and does still play an important role in managing the customer journey.Read more aboutLet's get physical