Take a look at the view-points of our thought leaders.
The importance of long-term brand building amidst short-term thinking
Henry Ford once said that “stopping advertising to save money is like stopping your watch to save time”. As we adapt to a new landscape with a challenging economic backdrop, many brands accept the truth in these words and despite the apparent uncertainty, are still investing in marketing and advertising.Read more aboutThe importance of long-term brand building amidst short-term thinking
Go beyond the screen to reframe your brand experience
This guest blog post has been written by James Middlehurst, Managing Partner, MBA and shows how brands can create powerful communications as well as insights from leading marketing thought leaders.Read more aboutGo beyond the screen to reframe your brand experience
Is your business missing a local connection?
During the current pandemic we’ve seen a real surge in support and empathy for small businesses. The high level of consumer engagement with local economies during Covid indicates a shift in consumer shopping behaviour towards local business. According to the Retail Gazette 3 out of 5 consumers used local shops to support them during lockdown.Read more aboutIs your business missing a local connection?
Let's get physical
Technology has brought undeniable improvements in how, when and where brands can interact with their customers. The sheer variety of channels means there is a platform for every message, relevant to every moment. But, as with every successful endeavour, balance is key. While online channels have been instrumental in the transformation of customer communications, it’s important to remember that traditional media can and does still play an important role in managing the customer journey.Read more aboutLet's get physical
5 simple steps to a successful door drop
Whether it’s on your smartphone, outside on the street or on your laptop, it’s getting harder for marketing messages to stand out. So what chance do you have, as an advertiser of cutting through and getting heard?Read more about5 simple steps to a successful door drop
How mail can support brands during COVID-19 and beyond
In my previous blog ‘How brands can stay relevant in crisis times’ I outlined why brands should keep communicating with their customers and the importance of relevant communications during challenging times.Read more aboutHow mail can support brands during COVID-19 and beyond
Working from home? Admail always has been
The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix. This article is written by Ian Gibbs, Director of Data Leadership and Learning at JICMAIL.Read more aboutWorking from home? Admail always has been