Marketreach blog

July 10th, 2019

Why businesses can’t ignore the customer experience revolution

Customer experience | Strategy

Learn why Customer Experience (CX) is important, what it includes and how an omnichannel approach can help customers feel positive about your brand.

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July 10th, 2019

Marketing personas explained: B2B vs B2C personas

Customer acquisition | Strategy

In this article we'll explore what personas are, tips in how to create them and why it's important to distinguish B2B from B2C personas.

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