Marketreach blog | strategy

February 12th, 2021

5 Marketing Strategies to reach Gen Z audiences

Strategy

As the pandemic continues to redefine our lives, one generation are emerging stronger, transformed and ready to brave the new world. Enter Gen Z, the powerful consumer segment who demand a lot from brands and what they stand for. This blog identifies different strategies to capture their attention. And goes beyond pure digital engagement for these digital natives.

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February 5th, 2021

The importance of thinking customer in 2021

Inspiration | Strategy

The pandemic has brought about lots of business challenges. Some good and some not so good. Many marketers have had to refocus their annual plans and have pivoted towards customer retention as you'll learn in this blog.

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January 15th, 2021

Five trends and priorities marketers should have on their radar in 2021

Strategy

This year could be just as unpredictable as 2020 and brands can give themselves a better chance of moving from crisis management to growth if they understand the broader business and consumer trends afoot. Here’s five trends we think marketers should consider when engaging with consumers and planning their marketing activity.

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December 15th, 2020

A Marketer’s Guide to Direct Mail in 2021

Strategy

Many marketers are now looking to include mail in their omnichannel campaigns and for some this will be their first experience of orchestrating mail within their media mix. Whatever your experience level - this blog looks at how to make the most of this highly effective channel.

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December 8th, 2020

Building marketing effectiveness during the pandemic

Effectiveness | Strategy

In this blog we explore the power of physical mail and how it’s proving to be even more effective for marketers in these uncertain times.

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October 12th, 2020

The importance of long-term brand building amidst short-term thinking

Strategy

In this blog we explore why it’s important to balance short and long-term marketing strategies and how using direct mail can successfully help to build brands.

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July 21st, 2020

Let's Get Physical

Inspiration | Strategy

Technology has brought undeniable improvements in how, when and where brands can interact with their customers. The sheer variety of channels means there is a platform for every message, relevant to every moment. Learn why physical mail plays an iimportant rolle in managing the customer journey.

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May 28th, 2020

How mail can support brands during COVID-19 and beyond

Customer Experience | Strategy

Lockdown measures have and will continue to ease as many businesses start to re-open their doors. And whilst the Government has outlined their strategy, there is no panacea for the crisis as the threat of a second outbreak during the colder months continues to prevail.

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May 27th, 2020

Calling all Charity Fundraisers - Why I wrote this and why you should read it

Customer Acquisition | Strategy

While charities have been focusing on doing what they do, and they do it extremely well, they may have been missing opportunities to take advantage of a range of exciting new insights and opportunities that could deliver a step change in mail’s impact and response.

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May 12th, 2020

Working from home? Admail always has been

Effectiveness | Strategy

The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix. This article is written by Ian Gibbs, Director of Data Leadership and Learning at JICMAIL.

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