Marketreach blog

July 21st, 2020

Let's Get Physical

Inspiration | Strategy

Technology has brought undeniable improvements in how, when and where brands can interact with their customers. The sheer variety of channels means there is a platform for every message, relevant to every moment. Learn why physical mail plays an iimportant rolle in managing the customer journey.

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May 28th, 2020

How mail can support brands during COVID-19 and beyond

Customer Experience | Strategy

Lockdown measures have and will continue to ease as many businesses start to re-open their doors. And whilst the Government has outlined their strategy, there is no panacea for the crisis as the threat of a second outbreak during the colder months continues to prevail.

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May 27th, 2020

Calling all Charity Fundraisers - Why I wrote this and why you should read it

Customer Acquisition | Strategy

While charities have been focusing on doing what they do, and they do it extremely well, they may have been missing opportunities to take advantage of a range of exciting new insights and opportunities that could deliver a step change in mail’s impact and response.

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May 12th, 2020

Working from home? Admail always has been

Effectiveness | Strategy

The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix. This article is written by Ian Gibbs, Director of Data Leadership and Learning at JICMAIL.

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April 29th, 2020

Marketing, CRM and direct mail after COVID-19

Customer Experience | Effectiveness | Strategy

This guest blog post has been written by Robert Rebholz, the co-founder and Managing Director of optilyz, a leading direct mail software provider. At optilyz, he works with some of the biggest and most successful companies in Europe.​

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April 16th, 2020

How brands can stay relevant in crisis times

Customer Experience | Strategy

Although we are undoubtedly in a difficult time, this still presents opportunities for brands to communicate. Have a look at options for brands to keep in touch with key audiences, whether they be employees, customers or other contacts.

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November 20th, 2019

Using Mail to Drive Customer Acquisition: Case Studies and Insights

Customer Acquisition | Strategy

Brands can use mail in various ways to help optimise the effectiveness of their acquisition campaigns – read how three brands achieved excellent results with careful planning and creative messaging.

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September 16th, 2019

Going offline for the most rounded Customer Experience

Customer Experience | Strategy

Learn why it's vital for brands to go offline to provide the most rounded Customer Experience (CX).

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August 10th, 2019

Marketing personas explained: B2B vs B2C personas

Customer Acquisition | Strategy

We'll explore what personas are, why your business needs them, tips on how to create the best personas for both B2C and B2B businesses and why it's important to distinguish between the two.

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July 10th, 2019

Why businesses can’t ignore the customer experience revolution

Customer Experience | Strategy

Learn why Customer Experience (CX) is important, what it includes and how an omnichannel approach can help customers feel positive about your brand.

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