By Eve Stansell
As the pandemic continues to redefine our lives, one generation are emerging stronger, transformed and ready to brave the new world. Enter Gen Z, the powerful consumer segment who demand a lot from brands and what they stand for. This blog identifies different strategies to capture their attention. And goes beyond pure digital engagement for these digital natives.
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The pandemic has brought about lots of business challenges. Some good and some not so good. Many marketers have had to refocus their annual plans and have pivoted towards customer retention as you'll learn in this blog.
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This year could be just as unpredictable as 2020 and brands can give themselves a better chance of moving from crisis management to growth if they understand the broader business and consumer trends afoot. Here’s five trends we think marketers should consider when engaging with consumers and planning their marketing activity.
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Many marketers are now looking to include mail in their omnichannel campaigns and for some this will be their first experience of orchestrating mail within their media mix. Whatever your experience level - this blog looks at how to make the most of this highly effective channel.
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By Sonia Danner
In this blog we explore the power of physical mail and how it’s proving to be even more effective for marketers in these uncertain times.
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By Sonia Danner
In this blog we explore why it’s important to balance short and long-term marketing strategies and how using direct mail can successfully help to build brands.
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By Ian Maynard
Technology has brought undeniable improvements in how, when and where brands can interact with their customers. The sheer variety of channels means there is a platform for every message, relevant to every moment. Learn why physical mail plays an iimportant rolle in managing the customer journey.
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By Eve Stansell
Lockdown measures have and will continue to ease as many businesses start to re-open their doors. And whilst the Government has outlined their strategy, there is no panacea for the crisis as the threat of a second outbreak during the colder months continues to prevail.
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While charities have been focusing on doing what they do, and they do it extremely well, they may have been missing opportunities to take advantage of a range of exciting new insights and opportunities that could deliver a step change in mail’s impact and response.
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By Ian Gibbs
The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix. This article is written by Ian Gibbs, Director of Data Leadership and Learning at JICMAIL.
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