By Sonia Danner
In this blog we explore why it’s important to balance short and long-term marketing strategies and how using direct mail can successfully help to build brands.
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By Ian Maynard
Technology has brought undeniable improvements in how, when and where brands can interact with their customers. The sheer variety of channels means there is a platform for every message, relevant to every moment. Learn why physical mail plays an iimportant rolle in managing the customer journey.
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By Eve Stansell
Lockdown measures have and will continue to ease as many businesses start to re-open their doors. And whilst the Government has outlined their strategy, there is no panacea for the crisis as the threat of a second outbreak during the colder months continues to prevail.
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While charities have been focusing on doing what they do, and they do it extremely well, they may have been missing opportunities to take advantage of a range of exciting new insights and opportunities that could deliver a step change in mail’s impact and response.
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By Ian Gibbs
The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix. This article is written by Ian Gibbs, Director of Data Leadership and Learning at JICMAIL.
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This guest blog post has been written by Robert Rebholz, the co-founder and Managing Director of optilyz, a leading direct mail software provider. At optilyz, he works with some of the biggest and most successful companies in Europe.
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By Eve Stansell
Although we are undoubtedly in a difficult time, this still presents opportunities for brands to communicate. Have a look at options for brands to keep in touch with key audiences, whether they be employees, customers or other contacts.
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By Sonia Danner
Brands can use mail in various ways to help optimise the effectiveness of their acquisition campaigns – read how three brands achieved excellent results with careful planning and creative messaging.
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Learn why it's vital for brands to go offline to provide the most rounded Customer Experience (CX).
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By Alana Colley
We'll explore what personas are, why your business needs them, tips on how to create the best personas for both B2C and B2B businesses and why it's important to distinguish between the two.
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