Marketreach blog

June 17th, 2020

5 simple steps to a successful door drop

Customer Acquisition | Effectiveness

In a recent research guide by the Direct Marketing Association (DMA) on door drops, it was found that 80% of the UK’s top advertisers use door drops in their marketing activity. In this article we explain how you can make the most of this simple yet highly effective channel.

Read More
May 12th, 2020

Working from home? Admail always has been

Effectiveness | Strategy

The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix. This article is written by Ian Gibbs, Director of Data Leadership and Learning at JICMAIL.

Read More
April 29th, 2020

Marketing, CRM and direct mail after COVID-19

Customer Experience | Effectiveness | Strategy

This guest blog post has been written by Robert Rebholz, the co-founder and Managing Director of optilyz, a leading direct mail software provider. At optilyz, he works with some of the biggest and most successful companies in Europe.​

Read More
November 25th, 2019

Marketing automation turbo-boosts cross-media campaigns

Effectiveness | Innovation

Marketing automation is driving speed and efficiencies through the whole marketing process – but automation also allows marketers to develop and orchestrate responsive, effective omnichannel campaigns.

Read More
November 14th, 2019

Make your media mix more effective by retargeting with Programmatic Mail

Effectiveness | Innovation

Programmatic marketing can help deliver a meaningful message at just the right time to increase the chances of customer conversion. Programmatic Mail now means Direct Mail can be part of this automated marketing mix, it can be used to retarget individuals based on website behaviour.

Read More
August 14th, 2019

Mapping, Measuring and Monitoring Customer Experience (CX)

Customer Experience | Effectiveness

Gauge whether you're delivering a satisfying customer experience, the metrics that matter in assessing your customer experience and how to use our free editable customer journey map to start auditng your brand's customer experience.

Read More