Marketreach blog

August 5th, 2020

Is your business missing a local connection?

Customer Acquisition

The current climate has put a spotlight on supporting local businesses and marketers are becoming increasingly aware of the importance of local marketing to meet customer needs. Learn more about the power of advertising locally for your business.

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June 17th, 2020

5 simple steps to a successful door drop

Customer Acquisition | Effectiveness

In a recent research guide by the Direct Marketing Association (DMA) on door drops, it was found that 80% of the UK’s top advertisers use door drops in their marketing activity. In this article we explain how you can make the most of this simple yet highly effective channel.

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May 27th, 2020

Calling all Charity Fundraisers - Why I wrote this and why you should read it

Customer Acquisition | Strategy

While charities have been focusing on doing what they do, and they do it extremely well, they may have been missing opportunities to take advantage of a range of exciting new insights and opportunities that could deliver a step change in mail’s impact and response.

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November 20th, 2019

Using Mail to Drive Customer Acquisition: Case Studies and Insights

Customer Acquisition | Strategy

Brands can use mail in various ways to help optimise the effectiveness of their acquisition campaigns – read how three brands achieved excellent results with careful planning and creative messaging.

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October 21st, 2019

Smart ways to meet the customer acquisition challenge

Customer Acquisition

Customer acquisition is the top priority for marketers. But a strategy to get new customers will be more effective if it focuses on a multi-media plan. In this article we explore the challenges marketers face when acquiring new customers and key strategies brands can use to help bring in new customers.

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August 10th, 2019

Marketing personas explained: B2B vs B2C personas

Customer Acquisition | Strategy

We'll explore what personas are, why your business needs them, tips on how to create the best personas for both B2C and B2B businesses and why it's important to distinguish between the two.

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