Marketreach blog

May 28th, 2020

How mail can support brands during COVID-19 and beyond

Customer Experience | Strategy

Lockdown measures have and will continue to ease as many businesses start to re-open their doors. And whilst the Government has outlined their strategy, there is no panacea for the crisis as the threat of a second outbreak during the colder months continues to prevail.

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April 29th, 2020

Marketing, CRM and direct mail after COVID-19

Customer Experience | Effectiveness | Strategy

This guest blog post has been written by Robert Rebholz, the co-founder and Managing Director of optilyz, a leading direct mail software provider. At optilyz, he works with some of the biggest and most successful companies in Europe.​

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April 16th, 2020

How brands can stay relevant in crisis times

Customer Experience | Strategy

Although we are undoubtedly in a difficult time, this still presents opportunities for brands to communicate. Have a look at options for brands to keep in touch with key audiences, whether they be employees, customers or other contacts.

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January 2nd, 2020

6 marketing trends that will impact consumers in 2020

Customer Experience

Technology is constantly changing how we communicate and has brought new and innovative opportunities to engage with customers. But it has also brought problems of over-targeting and over-frequency. Today’s consumers are bombarded with marketing messages across a multitude of channels and there’s little suggestion these volumes will be reduced as we move into the next decade.

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September 16th, 2019

Going offline for the most rounded Customer Experience

Customer Experience | Strategy

Learn why it's vital for brands to go offline to provide the most rounded Customer Experience (CX).

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August 14th, 2019

Mapping, Measuring and Monitoring Customer Experience (CX)

Customer Experience | Effectiveness

Gauge whether you're delivering a satisfying customer experience, the metrics that matter in assessing your customer experience and how to use our free editable customer journey map to start auditng your brand's customer experience.

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July 10th, 2019

Why businesses can’t ignore the customer experience revolution

Customer Experience | Strategy

Learn why Customer Experience (CX) is important, what it includes and how an omnichannel approach can help customers feel positive about your brand.

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