By Sonia Danner
Have you ever wondered what value really means to customers? In this blog I explore why customer value has become a top priority for marketers, what it means and how brands can effectively communicate value to their customers.
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By Sonia Danner
In this blog we explore the power of physical mail and how it’s proving to be even more effective for marketers in these uncertain times.
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By Sonia Danner
In this blog we explore why it’s important to balance short and long-term marketing strategies and how using direct mail can successfully help to build brands.
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By Sonia Danner
In a recent research guide by the Direct Marketing Association (DMA) on door drops, it was found that 80% of the UK’s top advertisers use door drops in their marketing activity. In this article we explain how you can make the most of this simple yet highly effective channel.
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By Sonia Danner
Brands can use mail in various ways to help optimise the effectiveness of their acquisition campaigns – read how three brands achieved excellent results with careful planning and creative messaging.
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By Sonia Danner
Customer acquisition is the top priority for marketers. But a strategy to get new customers will be more effective if it focuses on a multi-media plan. In this article we explore the challenges marketers face when acquiring new customers and key strategies brands can use to help bring in new customers.
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