Marketreach blog | Sonia Danner

April 27th, 2021

Why customer value is a marketer’s priority

Inspiration | Strategy

Have you ever wondered what value really means to customers? In this blog I explore why customer value has become a top priority for marketers, what it means and how brands can effectively communicate value to their customers.

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December 8th, 2020

Building marketing effectiveness during the pandemic

Effectiveness | Strategy

In this blog we explore the power of physical mail and how it’s proving to be even more effective for marketers in these uncertain times.

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October 12th, 2020

The importance of long-term brand building amidst short-term thinking


In this blog we explore why it’s important to balance short and long-term marketing strategies and how using direct mail can successfully help to build brands.

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June 17th, 2020

5 simple steps to a successful door drop

Customer Acquisition | Effectiveness

In a recent research guide by the Direct Marketing Association (DMA) on door drops, it was found that 80% of the UK’s top advertisers use door drops in their marketing activity. In this article we explain how you can make the most of this simple yet highly effective channel.

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November 20th, 2019

Using Mail to Drive Customer Acquisition: Case Studies and Insights

Customer Acquisition | Strategy

Brands can use mail in various ways to help optimise the effectiveness of their acquisition campaigns – read how three brands achieved excellent results with careful planning and creative messaging.

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October 21st, 2019

Smart ways to meet the customer acquisition challenge

Customer Acquisition

Customer acquisition is the top priority for marketers. But a strategy to get new customers will be more effective if it focuses on a multi-media plan. In this article we explore the challenges marketers face when acquiring new customers and key strategies brands can use to help bring in new customers.

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