By Sonia Danner
In this blog we explore why it’s important to balance short and long-term marketing strategies and how using direct mail can successfully help to build brands.
Read More
By Sonia Danner
In a recent research guide by the Direct Marketing Association (DMA) on door drops, it was found that 80% of the UK’s top advertisers use door drops in their marketing activity. In this article we explain how you can make the most of this simple yet highly effective channel.
Read More
By Sonia Danner
Brands can use mail in various ways to help optimise the effectiveness of their acquisition campaigns – read how three brands achieved excellent results with careful planning and creative messaging.
Read More
By Sonia Danner
Customer acquisition is the top priority for marketers. But a strategy to get new customers will be more effective if it focuses on a multi-media plan. In this article we explore the challenges marketers face when acquiring new customers and key strategies brands can use to help bring in new customers.
Read More
