The GDPR opportunity with mail

How mail can help meet the challenges of GDPR.

How mail can help meet the challenges of GDPR

Since GDPR came into force, brands have faced challenges when planning 1-to-1 marketing to ensure they comply with the data regulations and the need to prove consent or legitimate interest.

Mail is not affected by all the rules that apply to electronic media and in some circumstances, can be the most effective way to contact and build trust amongst customers.

While not offering any legal advice, this free guide outlines some of the key observations from the GDPR, highlights the unique role that mail will continue to play in driving business success and explains how mail provides a welcomed marketing channel where electronic media cannot.

To discover how to drive marketing success with mail, please download your free copy now.

What will you learn?

  • Why GDPR was introduced, the impact it’s had and how to make trust a brand differentiator.
  • The basic principles of GDPR for marketers and the extra regulations affecting digital media.
  • How mail has fewer regulations and higher trust scores than digital media.
  • How mail is welcomed by customers and can help you achieve your marketing goals.
  • Where to find out more about GDPR.
  • How mail can help you thrive in a GDPR world.

 

Download the GDPR opportunity report 

When considering the best means of engagement, the data indicates that trust in the media promoting the brand is becoming increasingly important

Keep up to date

Join the thousands of subscribers experiencing the magic of mail. Get creative inspiration, latest innovations, thought leadership and free resources delivered to your inbox monthly.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you by email about our products, services and offers that might interest you. Please indicate your consent by subscribing below.

You can withdraw your consent at any time. For more details about this and how we handle your data, please read our Privacy Policy Privacy Policy.